Barbie Vlog is a Youtube vlog starring Barbie Roberts and her friends. It is exclusively available on

List of Vlogs

Behind the Scenes

Barbie Going Native on YouTube (Full Session)21:51

Barbie Going Native on YouTube (Full Session)

[a]list Video Summit 2015

  • [a]list summit
  • [a]list summit
At [a]list summit 2015, LeAnne Hackmann (senior director for global content strategy and activation at Mattel) and Julia Pistor (Executive Producer at Mattel Playground Productions) discussed Barbie's vlogging venture. Hackmann said that she ran everything by her then 16-year-old daughter to make sure Barbie was talking about things a teenager would talk about.

Mattel created a new animation model and the vlogs are not scripted a long time in advance. They are done in real-time as much as possible and motion captured. Hackmann said that all of Barbie's sisters will appear, and Barbie will be on Vine someday. Pistor, said that Barbie getting YouTube Likes was important KPI (Key Performance Indicator) and that it is important for Barbie to engage with fans.[1]


  • A promotional video called "Barbie Vlogger" was released on November 20, 2015. It was a compilation of clips from 10 Things About Me, People Magazine Catches Up With Barbie, and Favorite Fashion and Hairstyles. The description of the video was, "Be sure to watch Barbie Vlogger! Get to know Barbie Roberts and get her tips on style, positive attitude, discovering new things, finger tutting and puppies! Check back for a new Vlog every month!"
  • Since she started vlogging in summer 2015, Barbie has been interviewed by People Magazine[2] and BeautyCon[3] and got media attention from websites such as Vogue.[4]
  • Barbie films each vlog in her bedroom and ends them with "PACE" (Positive Attitude Changes Everything)


External Links

Barbie Vlog

Vlogs: Barbie Vlog 1: 10 Things About Me | Barbie Vlog 2: Favorite Fashion and Hairstyles | Barbie Vlog 3: What Type of Song Are You? Quiz | Barbie Vlog 4: Finger Tutting & "Raise Our Voices" Challenge | Barbie Vlog 5: Draw My Life - The Soda Incident | Barbie Vlog 6: Meet Taffy | Barbie Vlog 7: Family Holiday Traditions | Barbie Vlog 8: New Year Traditions | Barbie Vlog 9: You Can Be Anything or Everything! | Barbie Vlog 10: Valentine's Day DIY Gifts | Barbie Vlog 11: Animal Charades Challenge | Barbie Vlog 12: Feeling Blue? You’re not alone. | Barbie Vlog 13: All About Lists! | Barbie Vlog 14: My Audition | Barbie Vlog 15: Spring Into Fashion | Barbie Vlog 16: My Interview with Misty Copeland | Barbie Vlog 17: Happy Belated Mother's Day | Barbie Vlog 18: The Eat It or Wear It Challenge | Barbie Vlog 19: Cosplay Costumes | Barbie Vlog 20: Summer 2016 Highlights | Barbie Vlog 21: The Language Challenge | Barbie Vlog 22: The Baby Food Challenge | Barbie Vlog 23: Comic Book Pop Art Halloween Makeup Tutorial | Barbie Vlog 24: Power and Empowerment | Barbie Vlog 25: The Whisper Challenge with Ken! | Barbie Vlog 26: Friend Tag with Harper! | Barbie Vlog 27: Jingle Bells A Cappella Sing-along with My Sisters! | Barbie Vlog 28: The Mannequin Challenge! | Barbie Vlog 29: To Our Dads

Miscellaneous: Exclusive Interview: People Magazine Catches Up With Barbie | Hayley Williams Guest Stars on Barbie! | Charisse Christine Guest Stars on Barbie! | Meredith Guest Stars on Barbie! | Blue Eyed Jackson Guest Stars on Barbie! | Barbie Vlogger | One Million Subscribers! | Random Acts of Kindness | It's Barbie's Birthday!

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