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Barbie x Missguided is a fashion collection of 43 pieces that was released on July 13, 2017. It is a collaboration between the fashion company Missguided and the Barbie brand. The collection includes swimwear, tops, shorts, denim, bags and accessories.[1] The tagline is "Be Like Barbie", and the official hashtag is #BARBIEXMISSGUIDED.[2] The collection is available online and in-store at Missguided's Westfield and Bluewater stores, and prices range from £5-£60.[3]

Five Missguided Barbie Dolls were made for the collaboration: Artworker Barbie, Photographer Barbie, PR & Events Barbie, Social Media Barbie, and Creative Conceptualist Barbie.

Official Description

"Barbie x Missguided is officially here. The collaboration with the iconic Barbie brand launches with the ultimate Barbie x Missguided collection featuring a diverse crew who are setting the girl power agenda.

Barbie is THE ultimate female icon and her message is that girls can be anything they want. Our #babesofmissguided’s possibilities are endless, this is for the badass babes who can do anything."[4]

Official Website

When the collection sold out in 24 hours,[5] a notice on the online store read, "it’s official... barbie broke the internet. the collection is currently sold out but it’ll be back real soon."[6]

A short film named BARBIE X MISSGUIDED was uploaded to the Misguided YouTube channel on July 13, 2017. The description was, "Welcome to the Barbie X Missguided world, for the girls who dream to be and the women who are living their dreams."[7] The song used in the film is "Toothless" by Sente, featuring Serine Karthage and Alika.[8]

The film was used on the collaboration's official website. The website also had mobile and desktop wallpapers to download, as well as a lookbook showcasing the Barbie x Missguided clothes.[9]

On the Missguided blog, three articles were published on July 13, 2017.

  • The Rise of Barbie - "History of Barbie: Global Icon Barbie has had 180 careers and counting. Here we take a look back at how it all started..."[10]
  • Meet the Missguided Barbie Dolls - "The Missguided Barbie Dolls: Want to meet the dolls and find out what they do at Missguided? Course you do."[11]
  • 10 Things We Bet You Didn't Know About Barbie - "Get to know about the world's most famous doll."[12]

Collection

Tops

  • Barbie x Missguided Long Sleeve Camo Cropped Hoody Multi
  • Barbie x Missguided Black Long Sleeve Cropped Hoody
  • Barbie x Missguided Black Long Sleeve Tie Dye Cropped Hoody
  • Barbie x Missguided Black Short Sleeve 'City' T Shirt
  • Barbie x Missguided White Short Sleeve 'City' T Shirt
  • Barbie x Missguided White Printed 'I'm Busy' Tshirt
  • Barbie x Missguided White Printed 'Bye Ken' T-shirt
  • Barbie x Missguided White Printed 'Be There In 5 Mins' T-Shirt
  • Barbie x Missguided White Short Sleeve Ribbed Neck T-shirt
  • Barbie x Missguided Sequin Barbie T-shirt
  • Barbie x Missguided Black Mesh Printed T-shirt
  • Barbie x Missguided Green Short Sleeve Camo Printed T-shirt
  • Barbie x Missguided Black Short Sleeve Tie Dye Printed T-shirt
  • Barbie x Missguided Black Mesh Printed Bodysuit

Jackets

  • Barbie x Missguided Blue Long Sleeve Printed Back Denim jacket
  • Barbie x Missguided Ivory Long Sleeve Printed Back Denim Jacket
  • Barbie x Missguided Pink Velour Ring Pull Ribbed Hem Jacket
  • Barbie x Missguided Pink Quilted Ring Pull Reversible Satin Bomber Jacket
  • Barbie x Missguided Black Quilted Ring Pull Reversible Satin Bomber Jacket

Shorts

  • Barbie x Missguided Pink Velour Embroidered Shorts
  • Barbie x Missguided Black Drawstring Runner Shorts
  • Barbie x Missguided Black Tie Dye Runner Short
  • Barbie x Missguided Ivory Denim Printed Shorts
  • Barbie x Missguided Blue Denim Printed Shorts

Pants

  • Barbie x Missguided Green Camo Joggers
  • Barbie x Missguided Black Tie Dye Joggers

Skirts

  • Barbie x Missguided Black Ribbed Waistband Quilted Mini Skirt
  • Barbie x Missguided Pink Ribbed Waistband Quilted Mini Skirt

Swimwear

  • Barbie x Missguided Pink Sleeveless 'Barbie' Swimsuit
  • Barbie x Missguided Black Sleeveless Barbie Swimsuit
  • Barbie x Missguided Green Sleeveless 'Camo' Swimsuit

Accessories

  • Barbie x Missguided Blue Denim Printed Phone Case Iphone 6
  • Barbie x Missguided Clear Plastic Glitter Phonecase Iphone 6
  • Barbie x Missguided Clear Plastic Glitter Phonecase Iphone 7
  • Barbie x Missguided Pink Satin Embroidered Rucksack
  • Barbie x Missguided Black Satin Embroidered Rucksack
  • Barbie x Missguided Black Pu Embroidered Bumbag
  • Barbie x Missguided Denim Embroidered Cap

Jewellery

  • Barbie x Missguided Gold Bye Ken Ring
  • Barbie x Missguided Gold Barbie Bodychain
  • Barbie x Missguided Gold Barbie Thick Chain Choker
  • Barbie x Missguided Gold Hoop Barbie Earrings
  • Barbie x Missguided Gold Barbie Long Chain Necklace

References

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